This Is Why We Hope This Book Flashmob Catches On


The Librairie Mollat is the first independent bookstore in France, and it employs some pretty creative people! A while ago they started a unique promotional campaign that has already brought them 68k Instagram followers.

The employees take photos of each other and of customers to create extended versions of book covers. Most of their photos are spot on: it’s hard to believe the person behind the book is not actually the model on the cover!

Scroll down to take a look at some of the best ones.

The best thing about this is that with a bit of imagination anyone could do the same! Well, a bit of imagination and access to a bookstore, or a large home library. How about a challenge? Create your own photo and share with us in the comments!