Mattel Comes Out With Inspiring Women Collection, But Naturally There Is Backlash

Mattel has been producing their famous Barbie dolls for 58 years.

To keep in touch with the latest trends in the society the company surveyed 8000 women. 86% of them expressed concern that the classic Barbie doll might be the wrong role model. As a response, Mattel issued a series of 17 dolls portraying real outstanding women. The collection includes both historical personae, like Amelia Earheart and Frida Kahlo, and present-day athlets and activists like Chloe Kim, Ashley Graham and others. Each “Inspiring Women” doll comes with an educational brochure describing their contribution to society.


The survey by Mattel, the company that produces the famous Barbie dolls, showed that 86% of mothers believed their daughters needed better role models

As a result, Mattel presented a series of dolls portraying the outstanding women from the past and present

Frida Kahlo, Artist

Amelia Earhart, Aviation Pioneer

Martyna Wojciechowska, Journalist

Hélène Darroze, World-Renowned Chef

Ashley Graham, Model And Body Activist

Patty Jenkins, Filmmaker

Katherine Johnson, NASA Mathematician And Physicist

Yuan Yuan Tan, Prima Ballerina

Sara Gama, Soccer Player

Leyla Piedayesh, Designer and Entrepreneur

Ibtihaj Muhammad, Fencing Champion

Bindi Irwin, Conservationist

Xiaotong Guan, Actress And Philanthropist

Chloe Kim, Snowboarding Champion

Gabby Douglas, Gymnastics Champion

Ava Duvernay, Film Director

Hui Ruoqi, Volleyball Champion

Nicola Adams Obe, Boxing Champion

Some people were more than happy with the new dolls

While others didn’t like the idea at all


Where do you stand? Let us know in the comments!