“I would rather go naked than wear fur!” claims the X-Files star and longtime PETA supporter. People choose to turn away from pictures of tortured animals, but this is something they will not ignore.
The campaign raises the awareness of cruelty behind wearing fur, including fur trims and accessories. Animals are kept in cramped filthy cages before they get inhumanely slaughtered. Some of them are even skinned alive. Most of the fur sold in the US comes from China, where millions of cats and dogs are killed in the cruelest ways possible for their skins to be dyed and labelled as valuable fur.
Luckily, major fashion labels such as Armani, Hugo Boss, Gucci and others, switched to artificial fur and other cruelty-free technology.